Infobuzz February Newsletter 2024

MONTHLY NEWSLETTER, VOL 05, ISSUE 2 - FEBRUARY 2024

Leaderspeak

From Crest to the Core

Infoglen Events

What’s Cooking

InfoQuiz

The Delighted Clients

Leaderspeak

The Unseen Superpower

Unlocking the Value of Attention to Detail

In the bustling world of business, where grand visions and bold strategies often take the spotlight, there exists a quiet yet formidable force that underpins success: attention to detail.

While it may not always receive the acclaim it deserves, the value of paying meticulous attention to the finer points cannot be overstated. In our world of technology attention to detail permeates every stage of the software development process, from initial design to ongoing maintenance.

It's the relentless focus on the small details that ultimately leads to the creation of high-quality solutions and yet even a slight oversight can result in a loss of credibility and trust.

So, let's delve into why this seemingly small trait holds such immense significance and how it can shape the trajectory of organizations.

Excellence in Execution: Imagine a painter meticulously perfecting each brushstroke. In the same vein, attention to detail ensures that tasks are executed with precision and care. In software development, even a small error in the code can have far-reaching consequences. So we have to pay close attention to detail when writing and reviewing code, ensuring that it is clean, efficient, and well-documented. It’s extremely important for the software teams to adhere to coding standards and guidelines, follow best practices and conduct meticulous testing of all the features and functionalities.
Quality Control: QA engineers are pivotal in ensuring the successful delivery of a software solution. The quality of the product hinges on their meticulous testing, validation, and verification of the software against all specified requirements and objectives. Their efforts play a crucial role in early issue identification and resolution during the development phase, guaranteeing the delivery of reliable, high-quality software that aligns with user expectations and industry benchmarks. Neglecting attention to detail not only impacts the product's quality, usability, security, and reputation but also undermines the organization's standing.
Detail oriented excellence: Whether it's crafting a marketing campaign, writing marketing content, refining a product design, or analyzing financial data, the devil truly lies in the details. By sweating the small stuff like every word choice, every sentence structure, every line item we elevate our work from good to exceptional, leaving a lasting impression on clients, partners, and stakeholders alike

Trust and Credibility: Trust forms the bedrock of any successful relationship, be it personal or professional. Attention to detail is a powerful way to earn and maintain trust. When clients and colleagues see that we are thorough and meticulous in our approach, they have confidence in our abilities and trust us to deliver results. It's the little things—the timely response to an email, the error-free report—that build credibility over time and foster strong, enduring relationships.

Innovation and Problem-Solving: Contrary to popular belief, attention to detail is not synonymous with rigidity or adherence to the status quo. On the contrary, it is a catalyst for innovation and problem-solving. By carefully examining processes, products, and workflows, we uncover inefficiencies and identify areas for improvement. It's the attention to detail that sparks the lightbulb moments—the innovative solutions that propel organizations forward and set them apart in a crowded marketplace.
Risk Mitigation: In today's complex and volatile business landscape, the stakes are higher than ever. Even the smallest oversight can snowball into a major crisis if left unchecked. Attention to detail acts as a bulwark against such risks, allowing us to spot potential pitfalls before they escalate. Whether it's a contractual loophole, a small code bug, or a UI discrepancy, the keen eye of detail-oriented individuals can save organizations from costly mistakes and reputational damage.
Culture of Excellence: Attention to detail is a habit, when cultivated, permeates every aspect of an organization's culture. When leaders prioritize precision and hold themselves and others accountable for the details, it sets a precedent for excellence that cascades down through the ranks. It's this shared commitment to meticulousness that fosters a culture where mediocrity is not tolerated, and greatness is the standard.

To sum it up, attention to detail is not just a trait; it's a superpower—an invisible force that can drive organizations to new heights of success. Neglecting to pay attention to every minute detail can have far-reaching consequences. So, let's embrace the details and harness the power of precision to chart a course toward a future where excellence is not the exception but the norm.

Saba Ahmad

Co-Founder & COO

Welcome Aboard

Karishma Singh

Data Research Analyst, Gurugram

Your Favorite Quote: “Lose yourself to find yourself.”

If you write a book on your life, what would be the title:

RIP to opportunities we missed.

What are you looking forward to at Infoglen:

I look forward to grow as much as I can in my current role and learn everything there is to learn so I can help the organization in the best way possible.

From Crest to the Core

Equality & Inclusion

Aamena Ahmad

Senior Content Analyst

We often view markers of business success either in terms of rising profits or awards, titles and recognitions bestowed upon organizations.

We climbed a huge step on the ladder of success when Infoglen was recognized as a Salesforce Crest (Gold) Partner.

And that has really got us thinking about what success means to us and what are the markers of success we have set for ourselves.

So, continuing on our journey to revisit our core values, in this blog, we will be unearthing a key element and a marker of our success – our second core value:

Equality & Inclusion

We provide equal employment & growth opportunities to everyone based on meritocracy and do not tolerate any discrimination.

When team members at Infoglen feel valued, respected and empowered in expressing different perspectives and ideas, we know that we have succeeded as an organization. A company succeeds when its people, in every interaction, hiring, appraisal, task allocation, team meeting, and so on, participate in the effort to build and establish a positive work culture and create a supportive and inclusive environment. For this to be possible, the company policies as well as the leaders who implement them, must view individual differences as assets, rather than obstacles, in working towards a shared goal.

Here are 4 ways in which Infoglen upholds its core value of being an equitable and inclusive workplace.

Equal Pay

All reviews & appraisals that determine employees’ pay are impartial to gender, race, ethnicity, religion, etc. and focus on proficiency, effort, initiative and leadership showcased by employees in their area of work.

Hiring

Our hiring policy is cognizant of the existing inequalities affecting members of underrepresented communities. We hire women, veterans and people across minority groups.

Leadership

Leadership is an important indicator of how well we are practicing inclusivity & equality, and we ensure that each employee has equal access to leadership roles and decision-making opportunities.

Gender Equity

We launched the Women Infogleners Circle (WI Circle) in 2021, as an internal platform for women employees to come together, share experiences and resources, celebrate successes, challenge biases, and support women in taking on leadership roles. This initiative is shaping Infoglen's women empowerment agenda, with a focus on creating an inclusive and equitable workplace.

Being a minority owned organization, Infoglen was imagined by its founders as a company that celebrates diversity, where no one is left behind because they are different. Today, as Infoglen grows, this belief and vision stays intact as a core value of the organization.

In our next blog, we will be uncovering another one of our core values that is focused on our team, and is aligned with our people-first philosophy. Stay tuned for our third blog in this series.

Webinars

Sonali Patil

Founder - Realone Definomics Academy

Mastering Crypto, Trading and Financial Freedom in India

On 2nd February, Infoglen organized a webinar on Mastering Crypto, Trading, and Financial Freedom in India in 60 Minutes. The webinar was led by Sonali Omkar Patil, Founder of Realone Definomics Academy. The session helped participants:

Embark on a whirlwind tour of finance, from barter to Bitcoin.

Dive into inflation in India, explore cryptocurrency markets, and learn the keys to financial independence.

Discover the legality, advantages, and pitfalls of cryptocurrencies, peek into the future, and unravel the art of trading.

Kruti Khemani

Founder - Panache

Physiotherapy

Workwell : Mastering Ergonomics for a Productive You

On 9th February, Infoglen organized a webinar on Workwell: Mastering Ergonomics for a Productive You. The session was conducted by Kruti Khemani, Principal Physiotherapist at Continuum, Founder of Panache Physiotherapy and CORE Group Physiotherapist. The session helped participants understand:

Enhance well being and productivity by optimizing the design of your workspace.

Explore the science of comfort and efficiency in every move.

Vranda Rathi

Founder - Vranda Arts

Skills Are Your Strength

On 16th February, Infoglen organized a webinar on Skills Are Your Strength. The session was conducted by Vranda Rathi, creativity trainer, storyteller, and Founder of Vranda Arts. The session helped participants:

Learn how to build a creative attitude.

Explore and express yourself by tapping into their mind and soul.

Develop their imagination.

The Delighted Clients

Congratulations to Sarita for receiving appreciation for her work on the Sardine project!

The Head of Account Management, Sardine, expressed gratitude for a significant improvement in their experience and acknowledged Sarita Nayak’s exceptional work, awarding her a 5-star rating from their team.

One of the many solutions that Infoglen is designing for the client is Account Management Dashboards to display account health reports, renewal and upsell opportunities and more. Sarita garnered recognition for adeptly addressing a critical issue while working on the Account Management dashboards.

CRM Trends

Optimizing Omnichannel Integration in CRM: Strategies for Seamless Customer Connections

Anam Alam

Senior Marketing Analyst

Businesses today demand a holistic approach to customer engagement that transcends individual channels. As digital touchpoints proliferate and consumer behaviors continue to evolve, mastering omnichannel integration has become imperative for businesses striving to remain competitive. In this article, we delve into the significance of omnichannel integration in CRM and its transformative impact on customer engagement, loyalty, and overall business success.

Understanding Omnichannel Integration

Omnichannel integration refers to the seamless integration of various communication channels, including online platforms, social media, mobile apps, email, and physical stores, to provide customers with a unified and cohesive experience. Unlike multichannel approaches, which operate in silos, omnichannel integration ensures that customers can interact with a brand seamlessly across different channels, with consistent messaging and experiences.

Importance of Omnichannel Integration in CRM

Customers expect a seamless and personalized experience across all touchpoints with a brand. Research indicates that businesses with strong omnichannel strategies retain an average of 89% of their customers, compared to 33% for companies with weak omnichannel engagement. By integrating various channels within the CRM framework, businesses can gain a holistic view of customer interactions, preferences, and behaviors, enabling them to deliver personalized and relevant experiences at every stage of the customer journey.

Key Components of Successful Omnichannel Integration

1. Unified Customer Data: Centralizing customer data from diverse channels within the CRM system is essential for creating a single customer view. This allows businesses to track customer interactions, preferences, and purchase history across channels, enabling personalized engagement.

2. Seamless Communication: Omnichannel integration facilitates seamless communication with customers by enabling them to switch between channels without experiencing disruptions. Whether a customer initiates an interaction via social media, email, or phone, businesses can ensure consistent messaging and follow-up across channels.

3. Cross-Channel Analytics: Analyzing data from multiple channels within the CRM system provides valuable insights into customer behavior and preferences. By leveraging cross-channel analytics, businesses can identify trends, optimize marketing campaigns, and tailor offerings to meet customer needs effectively.

Real-World Examples of Omnichannel Integration

1. Nike: Nike's omnichannel strategy seamlessly integrates its e-commerce platform, mobile app, physical stores, and social media presence. Customers can browse products online, make purchases via the mobile app, and seamlessly transition to in-store experiences such as Nike's immersive retail concepts.

2. Starbucks: Starbucks' mobile app allows customers to order ahead, pay, and earn rewards seamlessly across channels. The app integrates with Starbucks' loyalty program, enabling personalized offers and recommendations based on past purchases and preferences.

3. Best Buy: Best Buy's omnichannel approach combines its online store, brick-and-mortar locations, and mobile app to provide customers with a unified shopping experience. Customers can research products online, visit stores for hands-on experiences, and leverage curbside pickup or delivery options for added convenience.

Omnichannel integration has become a cornerstone of effective CRM strategies, enabling businesses to deliver seamless, personalized, and consistent experiences across multiple channels. By centralizing customer data, facilitating seamless communication, and leveraging cross-channel analytics, businesses can revolutionize customer engagement and drive long-term loyalty. In an era where customer expectations are constantly evolving, mastering omnichannel integration is essential for businesses seeking to thrive in a competitive marketplace.

References: Harvard Business Review: "The Truth About Customer Experience" Salesforce Research: "State of the Connected Customer" Deloitte Insights: "The Omnichannel Opportunity"

Success Story

Optimized the Revenue Pipeline for Menlo Security

About The Client

Menlo Security is a Silicon Valley-based cybersecurity provider, renowned for its innovative solutions that safeguard organizations against evolving cyber threats. With a commitment to cutting-edge technology and unparalleled customer service, the client is trusted by businesses worldwide to provide robust protection in an increasingly digital landscape.

Problem

The client faced numerous challenges in their lead-to-cash process. Complex product rules and pricing structures led to labor-intensive quote creation processes, while disjointed product catalog definitions and manual approval systems hindered workflow efficiency. Additionally, the absence of standardized processes resulted in prolonged review cycles and operational bottlenecks. The lack of support for multiple currencies further complicated pricing calculations, affecting profitability and customer satisfaction.

Solution

Unified Data with CPQ Migration: Migrated the existing data to Salesforce CPQ, establishing a centralized repository for improved financial and sales data management, and lead-to-cash efficiency.

Optimized Sales Channels: Redesigned the product catalog and introduced dynamic product bundles to streamline processes and enhance coherence across sales channels, accelerating sales.

Standardized Product Setup: Implemented standardized procedures for product setup and quotation, incorporating a scalable multi-currency feature to facilitate global transactions and accelerate revenue recognition.

Enhanced Pricing Accuracy: Configured and validated pricing mechanisms to ensure uniformity across product lines and discount thresholds, minimizing errors and maximizing revenue potential throughout the lead-to-cash journey.

Automated Approval Processes: Automated quote approval workflows to accommodate parallel and hierarchical approval structures, reducing manual intervention and accelerating deal closures.

Seamless Operations with Netsuite Integration: Integrated Netsuite with CPQ to enhance data accuracy, automate processes, and optimize order management, ensuring a seamless lead-to-cash execution and revenue realization.

Infoglen Events

Confluence February 2024

Infoglen Confluence Feb 2024 has been a testament to the strength and unity that defines Infoglen.

Our annual team connect, held at our Gurugram office from 26-28 Feb, 2024, brought together team members from cities across India, the UAE, and the United States for a celebration of collaboration, innovation, and success.

Leadership and Vision:

The highlight of this Confluence Feb 2024 was the hosting of our Co-Founder and CEO Haroon Ahmad, and the technology industry guru and veteran, Manoj Chugh, who recently joined us as an Advisor to guide us on our growth journey.

Their in-person presence added a special touch to the gathering, fostering a sense of connection and shared purpose.

Manoj Chugh & Haroon Ahmad addressing the team

What's Cooking?

High Protein Salad Recipe, By Hebbar’s Kitchen

Indulge in a protein-packed delight with our chickpea salad, featuring savory tofu/paneer cubes atop a vibrant medley of fresh vegetables for a wholesome and delicious salad.

Ingredients

Salad Dressing:

½ cup olive oil
2 tbsp lemon juice
½ tsp mixed herbs
½ tsp pepper, crushed
½ tsp garlic paste
½ tsp salt

Roasted Tofu/Paneer:

2 tsp olive oil
1 cup tofu/paneer
¼ tsp pepper, crushed
¼ tsp salt

Chana Salad:

2 cup chana/chickpea, boiled
½ onion, sliced
½ cucumber, sliced
5 cherry tomato, halves
½ capsicum, sliced
2 chilli, chopped
handful salad leaves
handful lettuce
handful moong beans sprouts

Directions

Homemade Salad Dressing:

Firstly, in a bowl take ½ cup olive oil, 2 tbsp lemon juice, ½ tsp mixed herbs, ½ tsp pepper, ½ tsp garlic paste and ½ tsp salt.
Mix well making sure everything is well combined.
Salad dressing is ready. keep aside.

Roasted Tofu/Paneer:

Firstly, in a pan heat 2 tsp olive oil and add 1 cup tofu/paneer
Roast on low flame until the tofu/paneer turns crisp.
Now add ¼ tsp pepper and ¼ tsp salt.
Mix well making sure the spices are coated well.

Chana Salad:

Firstly, in a bowl take 2 cup chana. make sure to soak and boil the chickpeas.
Add ½ onion, ½ cucumber, 5 cherry tomato, ½ capsicum and 2 chilli.
Also, add 1 tbsp prepared salad dressing.
Mix well making sure everything is well combined.
Now add handful salad leaves, handful lettuce and handful moong beans sprouts.
Mix well combining everything well.
Finally, top with crispy tofu/paneer and enjoy chana salad with salad dressing as required.

aamena@infoglen.com

To share your favorite recipes with all Infogleners, send it to us at

Up Close & Personal with Terence

Terence Hegarty, our Director of Sales from San Mateo, shared insights from his personal life

Terence Hegarty

IB: What is the sweetest memory from your childhood days?

TH: I greatly enjoyed the annual Soccer Camp I would attend during the summer in the Bay Area. It accepted various age groups so I was able to attend with one of my younger sisters.

6 hours a day for about two weeks of drills, scrimmages and training. Lacing up my cleats, putting on my shin guards and the smell of fresh cut grass! Not to mention the fruit punch in the water coolers. We used to call it "bug juice".

The sugar content was so high that every flying pest from miles around would descend on an unattended cup. While it was probably of questionable nutritional value, it sure amped up your energy!

IB: What is your time management mantra?

TH: First things first. In my position, distractions abound and we can be working on as many as six opportunities at a time. It is essential that I remember to finish my thought, proofread, hit send or set a task. If I allow myself to jump from train to train I will miss something. Maintaining focus on the task at hand seems to create more hours in the day for me and I can invariably get everything done.

IB: What is a hidden talent you have?

TH: I don't know how hidden it is... But I am a very competent motorcycle rider. My current bike is a 2019 Kawasaki ZX10r. I've been riding for almost 20 years and cut my teeth in the Santa Cruz mountains (some of the best mountain riding in the world). The combination of rush and calm I get from pushing my riding skills to the limit is one of the great joys of my life. I'm a firm believer that all talent is rooted in joy!

IB: If you could get a new skill in 10 minutes, what would it be?

TH: An entirely new skill in 10 minutes? I'm a big fan of hand eye coordination. So I'd have to go with juggling! I think that would be a very meditative pastime if you could get past the initial months or years of frustration. Any skill that can be employed to restore zen is a good thing.

IB: What is your favourite pastime?

TH: I love playing chess. In 2023 alone I played over 1500 games of 10m Rapid. That said, I'm not very good and tend to employ the same opening as either Black or White (rookie mistake) and by playing rapid and blitz just reinforce my own bad habits! One of my resolutions for 2024 is to actually improve my game. Take online lessons, learn new openings and play slower, double checking my moves before they are executed. I also need to learn to review the games I've lost! I have a nasty habit of only reviewing the games where I emerge victorious, prefering to revel in my victories instead of learning from my mistakes.

IB: What if you had six months of paid vacation? Where would you travel?

TH: Wait, you want me to leave the Bay Area?! I have the majority of my family in the North of England so I would likely spend some time there and also visit Scotland. More importantly, and strange, I know, I have never been to India! First priority would be to track down Shripad in Pune and shake that man's hand. He's pulled me out of the fire so many times he should drive around in a big red truck! That job done, I'd return to California and relax in a cabin on the shore of Lake Tahoe for the remaining 4 months.

IB: What are the kind of books you like to read or movies you like to watch?

TH: I am an avid reader so narrowing down genres is really difficult. Two books I recently read are of the genre "speculative fiction" (essentially science fiction dealing with the world we live in and focused on possible, if not probable future technology). Neal Stephenson's "Termination Shock" and Ted Chiang's collection of short stories "Exhalation".

IB: What's the one thing you like about Infoglen?

TH: There is definitely more than one! At the core though I have to point out our pervading philosophy of empathy and service. We have a "right to win" with our prospects, partners, and clients because we genuinely care about their outcomes and have the wherewithal to achieve them. As your Sales Director that removes a lot of the obstacles usually inherent to the role, not to mention making me proud to call this company Home!